advocacy 

Since September 2020, Project Matriarchs has been matching college students with working families to provide virtual tutoring and/or childcare to lessen the burden on working parents during the pandemic. As we transition into the summer of 2021, we are directing more time and energy towards advocacy. 

The Pledge—an advocacy initiative by Project Matriarchs—will facilitate the first expression of consensus from GenZ regarding gender equity in the workplace. The Pledge will turn our generation’s convictions about the way policies and norms need to evolve into a tool to compel corporate change. The Pledge itself is the advocacy mechanism that will be backed by a growing coalition of young people committed to influencing the environments in which they will one day work and the norms they will one day inherit. 

 

Young adults (college students, graduate students, etc.) sign The Pledge to indicate their alignment with the values, policies, and norms detailed, signaling to their future employers that they care about caregiving and caregivers. Signing the pledge signals a commitment to advocating for progress towards the standards detailed on the pledge within their future workplace. By involving a critical mass of the generation entering the workforce in an expression of generational consensus, we hope to compel companies to work towards these ideals. We hope that employers perceive alignment with these standards as a crucial way to attract and retain the next generation of talent. 

 

The contents of The Pledge will reflect the preferences and expectations of our peers. In partnership with our Campus Ambassadors, our Research Team will perform an ongoing assessment of our generation’s stance on policies and norms related to gender equity and caregiving in the workplace.

 

Behind the scenes, the Project Matriarchs team will gradually establish a national network of campus hubs. Each of these campus hubs will collaboratively build consciousness and conviction around topics related to the intersection of work, caregiving, and gender equity, with a particular focus on reflecting critically about the ways in which gendered caregiving dynamics manifest themselves in our own personal relationships. Each campus hub will be led by a Campus Ambassador. Regional Organizers will support the College Ambassadors within the states they oversee to generate content and projects for the hubs. This structure lends itself to expanding efficiently where interest and energy exist.


The team will deliberately strategize to engage our male-identifying peers in this work. The buy in of our male-identifying peers is critical to the success of our mission to fundamentally transform work for caregivers. If this were an issue that could be solved by female-identifying folks alone, it would already be solved. Project Matriarchs is committed to inviting young men into our conversations about caregiving.

join the team 

Project Matriarchs is excited to announce internship roles for Summer 2021!

 

The available roles will comprise the founding team for the Advocacy Branch of Project Matriarchs. Collectively, these teams will be rolling out what we're currently referring to as 'The Pledge'—the Advocacy Branch’s first major initiative. Leadership and team member positions are available on all the following teams: 

  • Diversity, Equity, & Inclusion (DEI)

  • Social Media, Marketing & Communications

  • Campus Organizers

  • Fundraising & Finance

  • Pledge Drafting, Partnerships, Research

Check out the opportunities on the PDF below and apply here

©2020 by Project Matriarchs, A Fiscally Sponsored Project of the SF Public Health Foundation

projectmatriarchs@gmail.com